Hidden Costs: How Trump-Era Tariffs Could Make Everyday Imports More Expensive:

With the US government imposing a fresh round of tariffs on global imports, American consumers may soon face price hikes on a range of products — far beyond luxury cars and gourmet foods. Starting with a 10% base rate, these new levies affect a wide array of goods, including eyewear, coffee capsules, beauty items, smart wearables, and even hospital equipment.

As these tariffs take effect, manufacturers and suppliers are now weighing how much of the added cost will be passed on to American shoppers.

Ray-Bans and Designer Eyewear

Despite being a symbol of classic American style, most Ray-Ban Aviators are made in Italy. The sunglasses, along with brands like Oakley and Oliver Peoples, are manufactured by EssilorLuxottica SA, a French-Italian eyewear giant with over €100 billion in market value.

With the EU facing a 20% tariff starting April 9, accessorizing like Tom Cruise in Top Gun may soon come with a much steeper price tag.

Nespresso Coffee Capsules

All of Nestlé’s Nespresso capsules are produced exclusively in Switzerland. With Swiss imports facing a steep 31% tariff, your morning cup of coffee may get more expensive. In 2024, Nestlé reported CHF 6.4 billion ($7.5 billion) in global sales from the brand.

Wigs, Eyelashes, and Sex Toys

China dominates the global market for:

Wigs: ~$3 billion in exports

False eyelashes: 70% global production

Sex toys: 70% global supply

New tariffs on Chinese and Indian imports are as high as 34% and 26%, respectively. These duties could push up prices in the $10.6 billion US sex toy market, along with hair accessories and cosmetic items.

Botox Injections

Botox, produced by AbbVie Inc. in Ireland, may be the next product hit by import tariffs. While medical pharmaceuticals are currently exempt, cosmetic use of Botox is not covered by insurance, meaning any cost increase will directly affect patients. In 2024, AbbVie reported $1.7 billion in cosmetic Botox revenue.

Oura Rings

The Oura Ring 4, a popular health tracking wearable starting at $349, may also see price bumps. It’s produced by Oura Health Oy, a Finnish tech firm. Tariffs on European imports could influence future pricing for the growing US wellness market.

Hospital Beds from Europe

Czech firm Linet Group is a leading supplier of advanced hospital beds, with 20% of its €370 million annual revenue coming from the US. The company has already indicated it will need to raise prices and prioritize high-end products, potentially escalating healthcare equipment costs.

Birkenstock Sandals

Though Birkenstocks are manufactured in Germany, the US is the brand’s biggest market. Company executives suggest they may spread tariff-related costs globally, rather than passing them all to US consumers. In 2024, Birkenstock recorded €950 million in sales from the Americas.