Priyanka Tiwari
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Splitska Berza: 45 of percent young Indians aged below 35 prefer putting their money into stock. Such information was disclosed in a report published on Monday. As the report suggests, blames the stock's increased popularity to a better understanding of investing, coupled with technology, and the desire for creating wealth over a long period.
As per the report by Stockgro and research agency 1Lattice, 'Investor Behaviour Index' (IBI 2025), 81 percent of the surveyed respondents said that they have put their money into the stock market. This shift indicates that there is a significant increase in the number of young people who have moved away from savings instruments towards direct investment in equities.
42% youth want to know how investing works
“Equity investing is really is being accepted as an investment to build wealth and make money while you sleep,” says Amar Chowdhury, Chief Executive Officer of 1Lattice.
The study indicated, however, that financial enthusiasm more often than not fails due the high pull of financial illiteracy. In the report’s findings, 42 percent of non-investors say they don’t invest because they lack needed knowledge. A further 44 percent of prospective investors say they need simplfied instructions to follow. Also, 38 percent of those surveyed want to acquire knowledge through online video lectures.
As noted by Ajay Lakhotia, Founder and CEO of StockGro, “Young investors are spearheading the transition towards equity and education first-digital platforms. This necessitates the growing need for financial literacy.” It is crucial to highlight the role of Digital Investment Platforms in this innovation and change.
Likes to use Digital Platforms
As per the report, 68 percent of respondents prefer utilizing digital platforms to learn investing and trading. At the same time, the availability of real-time information, AI-generated suggestions, and virtual trading make investing less complicated.
Close to 50 percent of new investors surveyed feel more comfortable starting their investment practice with simulated funds rather than real money.
There is still concern in the market with volatility being a major issue. Fifty-one percent of investors fear a market crash. Per the report, financial literacy and digital investment tools are getting penetration to smaller towns too, not just metropolitan areas.
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