
Kumar Mayank, who is also the co-founder of Upgrad’s, has announced that his startup called BorderPlus which works with transnational mobility borderless workforce, has expanded its operations into Germany within the health care recruitment industry with the purchase of Onea Care.
This allows the firm to help Germany construct their healthcare recruitment services by bringing skilled professionals from India through “honest and reliable” channels obfuscating red tape.
“We realized that the (German) market has got many operators but a majority of dealings happen under the table, which leads to a lot of heartburn. The entire market is also very fragmented. German market is in dire need (of nursing staff) as people on average are 47 years old, and they are looking seriously and favorably at other countries to source talent,” Kumar explained to Moneycontrol.
Before being acquired, Onea had established herself as a brand by headhunting candidates in Brazil, North Africa, Indonesia, Turkey, Middle East, and the Philippines. With the restructure of the company, India will be the primary target.
“(The acquisition) also aids in broadening the scope of sourcing to Other regions where Onea used to operate. We will now gain multi-sourcing capability into Germany , which makes us more diverse and stops us from solely depending on the Indian market," Kumar stated.
The firm has also earmarked up to $10 million for purchases of five to ten companies over the next one or two years in India, Germany, and other destination markets.
It's worth noting that BorderPlus raised $7 million in a funding round led by Owl Ventures last month for BorderPlus's global expansion. This round also had notable angel investors such as Binny Bansal, CaratLane's Mithun Sacheti, Oyo's Ritesh Agarwal, and Patni Group's Apoorva Patni, Currae Healthcare's Director.
"The remaining capital will be contributed either by the investors or by us – the founder group. We might also do an equity share swap to get more money," Kumar said.
Initially, BorderPlus will expand to Germany, then UK, and other European countries, and then to US and Canada. Once the company has established a footprint in these regions, it will then shift focus to Japan, South Korea, and the Middle East, as stated by Ayush Mathur, co-founder of BorderPlus.
"We have started with healthcare, and we will eventually get into teaching, logistics, hospitality, manufacturing, retail, and so on. As you can see, we will cover the gamut of blue-collar jobs," added Mathur, who at one time served as a senior executive at Oyo.
Mathur and Kumar announced n BorderPlus back in October with the goal of assisting blue-collar Indian workers, with the initial focus on nurses and geriatric care professionals, laid international job opportunities, especially in Europe.
The company offers employment and skill development with language training and visa processing. It operates in Germany where they have a finishing school which has seven months of training, one month remote and 25 weeks of in person instruction.
To facilitate this, the company has established an offline center which is currently operational in Pune and plans to open additional ones in New Delhi, Kerala, and Tamil Nadu.
Kumar also noted that BorderPlus’s near-term growth is expected to come from new acquisitions within the next six to nine months to improve its footprint in India and Germany.
“By these acquisitions, we also access other markets for talent. So we will target other than India for candidate sourcing,” he said.
The organization is set to launch hiring, language onboarding integration, for healthcare personnelwho use digital aids and automation.
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