Reliance's RISE Worldwide Partners with BLAST to Boost Esports in India:

RISE Worldwide, a fully owned subsidiary of Reliance Industries, has announced a strategic joint venture with BLAST Esports Ltd, aiming to grow the esports ecosystem in India. The collaboration will bring BLAST’s global tournaments and production expertise to Indian audiences and the JioGames platform.

BLAST: A Global Leader in Esports Entertainment

BLAST is among the most prominent esports tournament organizers, with its events expected to reach over 2 billion views in 2025, spanning 150+ countries and broadcast in more than 30 languages.

The company partners with top gaming publishers, including Epic Games, Valve, Riot Games, KRAFTON, and Ubisoft, to deliver high-quality tournaments for popular games such as:

Counter-Strike 2

PUBG

Fortnite

Dota 2

Rainbow Six

Rocket League

These titles collectively serve a monthly active player base of over 350 million gamers.

Joint Venture to Transform Indian Esports Landscape

Under the agreement, a new joint venture entity will be established. It will help bring BLAST's events to India, hosted through JioGames. The venture will manage:

Tournament production and broadcasting

Targeted marketing

Publisher and sponsor services

End-to-end esports event operations

India: A Rapidly Growing Gaming Market

Commenting on the partnership, BLAST CEO Robbie Douek said:

“India is one of the fastest-growing gaming markets globally. Partnering with Reliance provides a unique opportunity to elevate the esports landscape here.”

Douek emphasized that BLAST's world-class production and fan-first content will now empower Indian esports talent and expand global reach for the local gaming scene.

Reliance's Vision for Indian Esports

Devang Bhimjyani, Head of Sports at Reliance, welcomed the partnership:

“We are thrilled to partner with BLAST, a global esports leader. With our reach and RISE’s marketing capabilities, combined with Jio’s tech infrastructure, we are confident India’s esports scene will grow exponentially.”

This collaboration marks Reliance’s official expansion into competitive gaming, further leveraging its ecosystem to drive growth in digital entertainment and youth engagement.