Suspense Crime Sach Ka Dam
Ratan Tata always used to do homework on how to make the lives of the common people of India easier. In this series, Ratan Tata thought and worked on how the middle class, which could not afford a car, could fulfill its dream of driving a car. As a result, India’s only lakh rupee car was introduced in the market in the form of a Tata Nano car. It became a matter of curiosity in everyone’s mind that a car could be available even for one lakh rupees. But Ratan Tata really did it.
Tata Nano was first displayed at the 2008 Auto Expo
Tata Nano, one of Ratan Tata’s most ambitious projects, was aimed at providing comfort to the middle class. Launched in the early 2000s, the project was aimed at providing a safe and affordable four-wheeler to middle-class Indians. The car was first unveiled at the Auto Expo in New Delhi in 2008. Nano was officially launched in March 2009.
Ratan Tata had told why the Nano car was launched.
Long after the launch, Ratan Tata shared on Instagram how he got the idea to make such a car. He wrote- What inspired me and made me want to make such a car was that I constantly saw Indian families on scooters, perhaps the child sitting between the mother and father, often driving the scooter on slippery roads. He said that Nano was always for all of us. One of the benefits of being in the School of Architecture was that it taught me to doodle in my spare time. At first, we were trying to figure out how to make two-wheelers safe, the doodles became four-wheelers, no windows, no doors, just a simple dune buggy. But I finally decided that it should be a car.
Nano could not move forward due to poor marketing.
After its launch, the Nano made headlines due to its affordable price. However, the hype around the car slowly died down. Later, it was even discontinued. A few years after the launch of the Nano, Ratan Tata once blamed the poor marketing of the Nano for its failure. He said at an event that the average age of the designers of the Nano was 25-26 years. It was an encouraging effort to develop an affordable car for Rs 1 lakh. The biggest mistake, which was ours, was made by the salespeople of Tata Motors. They marketed the car as the cheapest car, which resulted in losses, whereas it should have been marketed as an affordable car for the common man.
