Priyanka Tiwari
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Suspense crime, Digital Desk : Hailey Bieber has reached a new multi-million-dollar business milestone after selling her skincare brand, Rhode, to e.l.f. Beauty for $1 billion. The model and entrepreneur took to Instagram to share her exciting news, noting this change marks a new chapter in her career, at the age of 28.
The brand became popular shortly after its launch due to its simplistic yet effective skincare lines, including cleanser, moisturizer, and lip peptide treatment. Within two years, Rhode’s growing popularity made it a sought-after brand, culminating in e.l.f. Beauty acquiring it for their expanding portfolio.
New Responsibilities and Broader Scope
In her comments, Hailey noted her delight for deepening her engagement with the brand and Rhode. For e.l.f. Beauty, she will now serve as Chief Creative Officer and Head of Innovation at Rhode, while also taking on a strategic advisory role.
Bieber expressed her appreciation to the team and customers of Rhode, underlining their role in the brand’s lofty achievement. She insisted that this partnership will help further the brand expansion into new international markets while maintaining the vision that drove its success.
Supports and Personal Life Achievements
Justing Bieber, Hailey Bieber's husband, went ahead to show his support by posting cute pictures of the couple together. Captioning the post filled with affection, didn't miss mentioning the supportive captions he added to showcase their excitement.
This milestone also adds to her personal journey. Her name is Hailey Rhode Baldwin. Born in Tucson, Arizona, she is from the Baldwin acting family. Became the wife of popstar Justin Bieber in 2018. They had their first baby, a son called Jack Blues Bieber, in August 2024.
Rhode's Brand Identity Under E.l.f. Beauty's Command
Hailey will still be in charge of sculpting Rhode's skincare branch identity as the Chief Creative Officer. Expecting to push Rhode into new market expansions will be easier with e.l.f. Beauty's resources and global reach. They are also predicted to reinforce their standing as a leading name in skincare.
The agreement is one of the most high-profile acquisitions of the beauty sector that has happened in the last few years due to the star appeal of celebrity founded brands with solid consumer basis.
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