Priyanka Tiwari
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Birla Estates Private Limited, a wholly owned subsidiary of Aditya Birla Real Estate Limited (formerly Century Textiles and Industries Limited), has reported record sales of approximately ₹3,000 crore for its newly launched Birla Arika project in Gurugram, according to a regulatory filing dated March 26.
Project Overview and Key Highlights
Project Name: Birla Arika
Location: Sector 31, Gurugram, off NH-48
Land Area: 13.275 acres (5.372 hectares)
Development Potential: 2.4 million sq ft
Structure: 7 high-rise towers (40–41 storeys each)
Launch Phase: Phase I includes 4 towers and 322 residences
Unit Type: 4 BHK luxury homes, 4,200 sq ft each
Special Feature: 1-acre dedicated forest zone
Configuration: 2 residences per floor
CEO Statement: Growth and Vision
K T Jithendran, MD and CEO of Birla Estates, hailed the project’s sales success as a major milestone for the company’s expansion into the National Capital Region (NCR).
“Birla Arika is our biggest and most successful launch. It underscores our strategic goal of expanding in the NCR—one of our key growth markets,” Jithendran said.
He added that Gurugram’s well-established infrastructure and rising demand for premium homes make it an ideal location for sustainable growth in the luxury housing segment.
Expanding Footprint in Indian Real Estate
With Birla Arika’s outstanding performance, Birla Estates continues to strengthen its presence in India’s top real estate markets. In the last quarter:
Phase 3 of Birla Trimaya in Bengaluru was launched
Pre-launch preparations are underway for:
Birla Evara in Bengaluru
Birla Punya in Pune
Birla Navya in the NCR
The success of Birla Arika showcases the growing preference for premium residential developments in India’s urban hubs and solidifies Birla Estates’ position in the luxury real estate sector.
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