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Suspense crime, Digital Desk : India's electric scooter segment is transforming at a rapid pace. SUV scooters are competing with cars, and TVS with cars is shifting its focus towards the electric two-wheeler market, innovating its iQube electric scooter line-up. Increased interest is evident with festive season approaching iQube ST 2025 Concept reveal only deepens the anticipation to sleek smarter EV future.  

Per Building on its Position In: Current Lineup  

Five variants of iQube are currently available in the market starting from 1.04 lakhs INR to 1.60 Lakhs INR (ex-showroom).  

iQube positions itself across multiple customer segments from daily riders to high performane enthusiast.  

Due to reliability and backed brand, scooters further strengthen India's EV ecosystem.  

iQube ST 2025 concept improves brand reputation while showcasing powerful design statement.  

ST 2025's concept was showcased at Mobility expo featuring lightning Northern Lights inspired colors. Special  blue paint coupled with white detailing showcase horizon where form combines with fantasy and substance.  

Even without technical specifications, it's clear TVS is shifting to enhancing premium features in electric vehicles.  

Everything else pending allows full traction on expectations, so additional iQube in 2025 includes more powerful motors and upgraded battery packs.

Things such as shareable screens, integration with applications, control by speaking, and navigation by instructions are smart features.

These modifications will most likely increase interest from both economical consumers as well as tech-driven evaluators.

Contemplated Expansion: The Strategy TVS Intends to Adopt to Achieve Dominance in the Industry  

With TVS increasing the pace of its sales of EVs, the company is actively venturing into the electric two wheeler segment.  

The new models are intended to help the company increase its sales during the festive season when vehicle sales peak in the market where, in turn, the company aims to increase its market share.


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