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Many Chinese exporters, including those who survived the US-China trade war, are now set to abandon the American market completely. Shipments have been halted and production of consumer goods like yoga pants and coffee machines have come to a standstill due to tariffs reaching as high as 145%.  

Factories Cut Back, Seek Survival

Numerous Chinese factories are in survival mode, now operating only three or four days a week. Wang Xin, head of the Shenzhen Cross-Border E-Commerce Association, claims that prior to going bankrupt, businesses are cutting back American warehouse inventories and raising prices to try and sustain their cash flow.  

Shift to New Markets

Other exporters have shifted their attention to the Middle East and Southeast Asia. Temu, an Amazon and Shein retailer located in Guangzhou, stopped all US shipments in early April, opting to raise prices on products by nearly 30%.  

Exporters Abandon Hope for US Market  

“We had some urgent meetings in late March to discuss our next steps. The conclusion was to stop fighting for the US market,” said Huang Lun, a sales manager from the Guangzhou retailer.

Impact on US Consumers and Chinese Economy

The consequences may result in greater prices and lesser quantity availability of certain products to US consumers. At the same time, directly impacted Chinese manufacturers face fewer orders, potential factory closures, and looming layoffs.

Business Strategy Shift Due to Trade Barriers

Confirming, Jenny Huang told us a curtain manufacturer from Ningbo decided to stop US exports and shifted focus to a different region. Lines at Wang’s Factory grew longer after “Tariffs blasted to a staggering 145% The only option was to get out of the US if they wanted to limit losing money.”


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