Priyanka Tiwari
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Suspense crime, Digital Desk : In a major moment for Indian automotive innovation, acclaimed actor and auto enthusiast Dulquer Salmaan joined forces with popular TV personality Rannvijay Singha to turn the streets of Paris into their personal runway. The duo made a grand entrance, riding the futuristic, high-performance Ultraviolette F77 electric motorcycle, marking the vehicle's official European debut.
The event was a masterclass in global branding, blending celebrity glamour with cutting-edge technology. Dulquer Salmaan, who is not just a brand ambassador but also an investor in the Bengaluru-based startup, and Rannvijay, known for his love of adventure and bikes, were the perfect pair to introduce the Indian-made superbike to an international audience.
Cruising through the iconic boulevards of the French capital, their presence drew stares and captured the attention of locals and tourists alike. The sleek, aerospace-inspired design of the F77 stood out, signaling that a formidable new player has entered the global electric vehicle market.
This Parisian debut is more than just a launch; it's a statement of intent from Ultraviolette Automotive. By showcasing its flagship product in one of the world's most style-conscious cities with two of India's most credible and popular personalities, the company is positioning the F77 not just as a piece of machinery, but as a premium lifestyle product.
The strategic move highlights a growing trend of Indian brands confidently stepping onto the world stage, armed with world-class products and the star power to make a lasting impression.
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