Priyanka Tiwari
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The newest episode of Shark Tank India 4 had three interesting pitches. But one that didn’t miss the mark was Fitelo, a health and wellness app designed specifically to assist users in their weight loss journeys. Founders Mehakdeep Singh and Sahil Bansal delivered their pitch brilliantly and were looking for an investment of ₹1.5 crores for 0.5 percent equity in the business.
Unlike other fitness apps, Fitelo goes beyond the ordinary by integrating meal plans, workout plans, and lifestyle training into a single fitness program. The app allows users to specify what they would like the suggested workouts to be, going from gym exercises and home workouts, to even dancing – including Bhangra.
While pitching, Anupam Mittal asked the founders how the company was doing financially. The founders shared that Fitelo is doing revenue of ₹110-120 crores a year, which certainly raised the sharks brows. However, they did mention that they are still towards figuring out how to make it self-sustainable while improving their business model so that it can endure in the long run.
While Kunal Bahl was narrating his personal story, he recalled an instance from his childhood where he struggled specifically in managing his body weight. He took a moment to explain how he was bullied during his school days. He was referred by many as 'Mota,' a term that means 'fatty'. His experience really resonated with other participants on the panel, resulting in an emotional discussion around the topic of body shaming.
Then, we had Namita Thapar on board who also spoke about being a victim of body shaming during her school years. This particular experience seemed to be pretty fresh as she went ahead explaining that rather than being addressed by her real name, ‘Moti’ was the name given to her. The implications of these names deeply affected her self-image and led to years of emotional eating.
Namita Thapar along with Vinita Singh both saw fitelosas as potential mergring social impact with business and decided to sign the deal. They proposed a deal of ₹1.5 crore in exchange for 1% equity with a 1% royalty until the investment amount was paid off.
Not only did the episode feature an outstanding startup, but it also inspired a great talk surrounding self-worth and resilience due to the techniques and means personal experiences shape how these individuals approach their health and wellness.
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