It’s Official: Mark Your Calendars for Apple’s Big September Event:

For tech fans, late summer brings a special kind of anticipation. It's the time we all start refreshing our feeds, waiting for that one simple, cryptic invitation to drop. Well, the wait is officially over. Apple has just sent out the invites for its annual September product launch, the biggest event on its calendar.

This year, the big day is Tuesday, September 9, 2025.

As always, the keynote will be streamed live to the world from the Steve Jobs Theater at Apple Park, kicking off at 10 a.m. Pacific Time.

So, what should we expect? While the invitation itself is predictably minimalist and mysterious, let's be real—this is the iPhone event. The star of the show will almost certainly be the reveal of the iPhone 17. Rumors have been swirling for months about potential camera upgrades, a faster new chip, and maybe even some subtle design tweaks. This is our first chance to see what's real and what was just speculation.

But the iPhone is rarely alone. We're also fully expecting to see the next generation of the Apple Watch, likely to be called the Apple Watch Series 11. Look for new health sensors and software features that continue to push the watch deeper into the wellness space.

Could there be anything else? It’s possible. Sometimes we get a surprise "one more thing," which could be a peek at new AirPods or updates to other parts of the Apple ecosystem.

For now, all we know for sure is the date and time. It’s the unofficial start of the fall tech season, and it sets the tone for everything else that will follow. So, get ready for a firehose of new product announcements. We’ll be watching.