Tamannaah Bhatia, a business model, has spoken out about item numbers in films.
Suspense Crime, Digital Desk : “This has never been a business strategy”: Tamannaah Bhatia finally opens up about doing item numbers Tamannaah Bhatia, an actress who has proven her acting mettle across both Hindi and South Indian films, is quite famously known for her item numbers these days. Tamannaah Bhatia became the heartthrob of millions for her performances in hit item songs of several movies and web series like Stree 2 and Raid 2. In a recent interview with a leading entertainment portal, she discussed the selection of item numbers and explained her reasoning behind it.
Why did Tamannaah Bhatia choose item numbers?
In recent times, Tamannaah Bhatia garnered all the attention with her item songs such as ‘Kawaala…’ in Rajamouli’s RRR, ‘Aaj Ki Raat…’ from Shehenshah, etc. She was even reported to charge an exorbitant amount for these special dance numbers compared to her regular film fees. In such a situation, the approach adopted by Tamannaah can be a smart business strategy for actresses too. However, when asked about the same, she explained, "I did not do those dance numbers with the aim of turning them into a business model, it is simply about a time we are in.
We live in an era where impact is more valued than length.
We can be a part of any segment of the project but our impact and recall are more important – this is how we are validated in the industry." "Even when I have a small presence, I try to maximise that and make it as effective as possible, because my whole objective has been to impact as many people as possible through my work, through my business, etc." Tamanna will be seen in this movie: In her upcoming movies, Tamannaah will not be featuring in special item songs but as the female lead.
She has an upcoming supernatural thriller titled One where the actor Siddharth Malhotra will also feature in an important role. One is expected to hit the screens in August 2026.
