Priyanka Tiwari
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Suspense crime, Digital Desk : Get ready, BLINKs! Global K-pop sensation Blackpink has just rolled out an exciting new interactive website designed to deepen their connection with fans worldwide and build unparalleled hype for their highly anticipated "BORN PINK" album and upcoming world tour. This isn't just a static webpage; it's a dynamic digital playground for their massive fanbase.
The new online platform is a treasure trove of features, ensuring fans are at the heart of Blackpink's journey. A standout element is the "Light Up the Pink" campaign, an interactive initiative that encourages BLINKs to upload their photos and videos, visually demonstrating their love and support for Jisoo, Jennie, Rosé, and Lisa. This collective display of fan passion is set to create a vibrant digital tapestry.
Welcome to PINK AREA
— BLACKPINKOFFICIAL (@BLACKPINK) June 30, 2025
????https://t.co/SXfWpARqXQ#BLACKPINK #블랙핑크 #PINKAREA #YG pic.twitter.com/lb6yQmHPQt
Beyond engaging campaigns, the website serves as a comprehensive resource for all things Blackpink. Fans can find crucial details about the "BORN PINK" world tour dates and locations, ensuring they don't miss a beat. The site also offers in-depth information on their second full album, "BORN PINK," alongside individual member profiles that let BLINKs learn more about their idols. Direct links to official merchandise are also available, making it easier for fans to snag exclusive gear.
Community engagement is a key focus with the "We Are BLINK" section, where fans can post messages and share their excitement directly with the group and fellow BLINKs. An interactive world map promises to track Blackpink's global reach, visually representing the scale of their upcoming tour. There's even an anniversary countdown, celebrating the milestones of their incredible career. The site seamlessly integrates with social media, allowing for easy sharing and wider fan participation.
This digital initiative arrives just ahead of Blackpink's monumental comeback. Their highly anticipated second full album, "BORN PINK," is set to drop on September 16th, promising new hits and a fresh sound. This album will then set the stage for their colossal "BORN PINK" world tour, which kicks off on October 15th in Seoul. The tour is slated to be their largest to date, encompassing 60 shows across 18 countries, solidifying their status as one of the biggest acts in music.
By creating such an immersive and interactive online experience, Blackpink, in collaboration with YG Entertainment, is not only hyping their upcoming music and tour but also strengthening the bond with their millions of dedicated BLINKs around the globe. It's a testament to their commitment to fan engagement and a sign that their influence is only growing.
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