Priyanka Tiwari
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Suspense crime, Digital Desk : Bajaj Allianz General Insurance has introduced a revolutionary new health insurance product called "My Health Care Plan," designed to make coverage more affordable and relevant by tailoring premiums and benefits to the customer's state of residence.
This innovative, state-specific approach addresses the significant variation in medical costs across India. Traditionally, health insurance premiums are standardized, meaning a customer in a city with lower healthcare expenses might pay the same as someone in a major metropolitan area with much higher costs. The "My Health Care Plan" aims to correct this by creating a fairer pricing model based on local realities.
The plan is highly customizable and comes in three main variants to suit different needs and budgets:
My First Cover: An ideal starter plan for young individuals and first-time insurance buyers, providing essential coverage at an accessible price point.
Silver Shield: A mid-range option offering a balance of comprehensive coverage and affordability for families and individuals seeking more robust protection.
Golden Shield: A premium, all-encompassing plan designed for those who want extensive coverage, including higher sum insured amounts and wider benefits.
Across these variants, the policy covers essential medical expenses such as pre- and post-hospitalization costs, daycare procedures, organ donor expenses, and modern treatments. A standout feature is the inclusion of an "Adventure Sports Cover," which provides protection for injuries sustained during activities like trekking, rafting, and other adventure sports—a benefit often excluded from standard health policies.
Tapan Singhel, MD & CEO of Bajaj Allianz General Insurance, stated that the goal behind this state-wise model is to create a more sustainable and equitable health insurance ecosystem. "By aligning our product with the healthcare costs of a specific region, we can offer our customers a more personalized and fairly priced solution, making quality health coverage more accessible to everyone," he explained.
This launch marks a significant step towards personalized insurance in India, empowering customers to choose a health plan that truly reflects their location, lifestyle, and financial needs.
