
Global roasters and traders of coffee say they have sharply reduced their purchases to bare minimum levels as the industry undergoes a period of extreme inflation that suppliers have not yet managed to convince retail outlets to accept.
Industry attendees at the U.S. National Coffee Association annual meeting in Houston this week mentioned that they are still reeling from a 70% spike in the price of Arabica coffee futures on the ICE yeilding center from November until now, which is the center of the world coffee trade.
This is the first year in the history of this company that an instant coffee maker ELCAFE C.A. has not been able to fully meet the expected annual sales target by March, said Renan Chueiri.
“While we would typically be completely sold out at this time of the year, we have only managed to sell less than 30% of our total production,” Forced price hikes are straining client cash flow and constraining their ability to purchase a sufficent amount of resources.”
The combination of lower production in key coffee growing regions and a contraction of beans in the top grower is Brazil is the key reason why coffee prices are increasing.
"It’s all hand to mouth; exposure is not wanted, and no one is buying for future delivery." This is what sparked concerns from one coffee broker, whose identity was protected due to the nature of the situation.
He analyzed that many recent dealings in Brazil have been far too rigid.
“After closing a deal, you’re required within a week to go to the farm or warehouse to retrieve the coffee. Upon checking the quality, if it's satisfactory, payment is made on-site and you can leave with the coffee.”
In response to the lack of accessible coffee, a Reuters poll forecasted a sharp decline in Arabica coffee prices, estimating roughly a thirty percent decrease due to the previous costs stifling demand and indications of an increased yield from Brazilian crops.
However, without the significant price reduction, much of the coffee industry may be in a lot of trouble.
The world's largest market roasts a considerable portion of their consumption coffee, claiming some of the buyers no longer have any means to stay in the industry.
“He indicated, while remaining nameless, ‘They are not sure if their product will be marketable at the new prices. Some people are going down’.”
The Chief Executive Officer explained that, ‘supermarkets and grocery stores continue to resist the higher prices set for roasters. It has been a struggle for quite some time now and some retail stores are beginning to run out of coffee supplies on the shelves.”
Despite the Coffee warehouses being a nightmare, he added…
One Executive from one of the largest companies in the storage sector claimed, “Super B Coffee’s port warehouses received a 50% reduction in volume supply, where the beans come from Central and South America are stored.”
“Some storing companies are canceling lease contracts prematurely and returning the silos to the proprietors,” added the speaker.
Under MVLcoffee, broker Michael Von Luehrte claimed Dreyfus held a projecting stance towards consolidation, indicating that the coffee market, especially from a trading perspective, will undergo consolidation.
He further added, ‘Sustained capital will worsen financing availability while increasing trading volumes for some companies. Dreyfus specifically cited the expanding acreage of coffee crops planted as a response to higher prices in his presentation during the conference.’”
Countries like India, Uganda, Ethiopia and even Brazil are experiencing expansion. The company is of the opinion that if Brazil gets one big harvest, together with the newly opened regions, it could result in a collapse in price.
Read More: Rasha Thadani Impresses with Debut in 'Azaad' Despite Modest Box Office Performance