Priyanka Tiwari
Share
Suspense crime, Digital Desk : A song that sounded exactly like superstars Drake and The Weeknd recently went viral, racking up millions of streams before being taken down. The track, titled "Heart on My Sleeve," was a compelling piece of music with one major problem: neither artist had anything to do with it. It was a complete fake, created using artificial intelligence to clone their voices.
This incident served as a massive wake-up call for the entire music industry. For artists, their voice is their identity and their livelihood. The rise of sophisticated AI voice-cloning technology presents an existential threat, raising fears of a future flooded with unauthorized "deepfake" songs that could dilute an artist's brand and violate their copyright.
Now, the industry is fighting back. Led by organizations like the Recording Industry Association of America (RIAA), a major effort is underway to develop technology that can detect and label AI-generated music.
The goal is to create a system of "digital watermarks" or labels that can be embedded in audio files. This would act like a nutrition label for music, providing crucial information about its origin. It could identify:
- If AI was used in the creation of a track.
- Which specific AI tools were used.
- Most importantly, whether the use of an artist's voice or likeness was authorized.
This labeling system would empower streaming platforms like Spotify and Apple Music, as well as social media sites like TikTok, to make informed decisions. They could more easily identify and remove infringing content or ensure that artists are properly credited and compensated if they have licensed their voice for AI use.
This initiative isn't necessarily about banning AI in music, but about creating transparency and control. It's the beginning of a technological arms race to protect creative ownership in an era where anyone with a computer can mimic a superstar.
Read More: OnePlus 15R Confirmed to Launch with Record Breaking 7400mAh Battery Capacity
