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There is tremendous demand for premium products this Diwali, companies expect 30% growth in sales, know what experts are saying

Sales 1730034566

The appliances and consumer electronics industry expects festive sales to grow by around 30 percent this year. Festive sales by leading online retail platforms Flipkart and Amazon have led to double-digit growth. Last-minute pick-up from offline channels is also expected during the Dhanteras week. Industry insiders said premiumization is the …

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