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This collection exemplifies a fusion of bold aesthetics, innovative engineering, and the personal touch of Singh. With distinct street-luxe characteristics, the artist’s watches showcase personal stylistic elements and their evolution through captivating bezels, precision mechanics, and intricate street-luxe precision.
Singh’s words at the launch, “I don't follow time. Time follows me,” encapsulates the essence of the artist. A known watch enthusiast, Singh is often seen sporting rare and bespoke timepieces. Insiders share that a one-of-a-kind travel trunk filled with unreleased and limited edition timepieces is part of his collection.
Yo Yo Watches are described as an extension of his fame, adversity, and his life’s journey through continual reinvention. “Time doesn’t wait and neither did I,” said Singh. “I’ve lived every second with purpose, pain, passion, and persistence. From the highest highs to the lowest lows, time has been my greatest teacher. ”Singh’s words highlighted that the watch is a tribute to time and demonstrates his life’s essence. Furthermore, he shared that the collection was built not just around fashion but around a person’s self journey and transformation. With strength, he stated, “Because real time builds real people. And if I can rise, fall, and rise again—so can you.”
Working with Titan marks the beginning of Honey Singh’s entry into the lifestyle and luxury sector. One of the most renowned watchmakers in India, Titan has previously partnered with other designers and celebrities, but this is perhaps their most audacious attempt to appeal to the youth and a more musically inclined audience. Through a high-profile launch and limited product availability, Yo Yo Watches seeks to establish themselves as a fashion statement and a marker of self-growth.
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