Priyanka Tiwari
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Suspense crime, Digital Desk : Ever bought an outfit online only to find it looks completely different on you than it did on the model? Google is working on a high-tech solution to end that common frustration.
The company's research and development team has unveiled "Doppl," a groundbreaking AI-powered tool designed to act as your personal virtual fitting room. Using an advanced generative AI model, Doppl takes a single photo of a person and can realistically show how any piece of clothing would look on their specific body type, shape, and even in their chosen pose.
Unlike simpler virtual try-on tools, Doppl excels at maintaining personal details like your face and skin tone, ensuring the virtual model truly looks like you. It can also render the clothing from multiple angles, giving you a comprehensive idea of the fit and drape before you click "add to cart."
This technology aims to tackle one of the biggest challenges in e-commerce: high return rates due to poor fit. By providing a more accurate preview, Google hopes to boost consumer confidence and reduce waste. The move places Google in direct competition with other retail giants like Amazon, Walmart, and Pinterest, who are also investing heavily in similar virtual try-on technologies.
While the technology is impressive, it's not available on Google Shopping just yet. For now, Doppl remains a research project, but it offers a tantalizing glimpse into the future of online retail, where your digital doppelgänger helps you make the perfect purchase every time.
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