
Leading IT service firm Accenture now registers $1.4 billion or 7 percent of new bookings due to Generative AI (Gen AI), which adds the company’s $20.9 billion new bookings for Q2FY25.
The Dublin based services firm has reported approximately $5.6 billion in revenue from Gen AI since these numbers started being reported separately.
Despite new bookings dropping by 3 percent, CEO Julie Sweet still expects Gen AI to act as a “catalyst for reinvention” for a multitude of industries.Myriads of clients appear to be able to implement Gen AI at scale and benefits are being witness across several sectors. “The number of clients embracing Gen AI is increasing significantly and we are starting to see some tangible examples of scales in data and AI,” Sweet speaked.
She mentions the acceleration of the data and AI roadmap by Telstra to fast track business as a case of the financial benefits Telstra is reaping from the partnership. Elucidating the partnership further, she said, Gen AI is being used by Telstra to mitigate forecasted inventory risks and next-best-action recommendation generation, saving the company millions of dollars every year.
Pareekh Jain, founder and CEO of EIIRTrend, commented on the acceleration of the young technology stating, “The upsurge in Gen AI bookings, which constitutes roughly 7% of total bookings, is a positive indicator of client spending in Gen AI, and this pattern with Indian IT service providers certainly looks positive as well.”
Scaling Data, AI Talent
Accenture is also training its associates on Gen AI tools and techniques for the clients and for internal use. Sweet further commented that the company has expanded its headcount in data and AI to over 72,000, aiming for 80,000 by the end of FY26.
This analysis suggests that the firm has onboarded about 3,000 additional employees within the data and AI scope since the previous quarter.
“We remain committed to nurturing robust ecosystems,” she noted. “That’s part of our non-spending growth strategy.”
Also, Gen AI’s capacity to improve operational efficiencies over time is already beginning to positively impact Accenture’s managed service contracts. This follows the patterns seen with earlier waves of technological transformation. “We intend to lead in both assisting clients with Gen AI adoption and leveraging a client-facing strategy where we use it ourselves. Everything is still in the early stages, and it is expensive, so ROI is very important," said Sweet.
As for the company’s attrition rate, it increased 1 percent to 13 percent for the quarter. The company also updated its annual revenue guidance on the lower end on March 20, hoping that demand for its services to help clients integrate AI tools into workflows will continue to increase.
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