Women can’t appear in commercials, this country issues ban after controversial and “obscene” ice cream ad
New Delhi: An ice cream advertisement showing a woman in an open hijab biting into Magnum ice cream has sparked a major controversy in Iran. This has prompted Iran’s Ministry of Culture and Islamic Guidance to ban the display of women in all advertisements and advertisements.
Watch the ad for Irani Magnum Ice Cream here:
The ad has reportedly upset Iranian clerics, who have urged the government to prosecute local ice cream maker Domino’s that featured the controversial ad. The ice cream advertisement is reportedly seen as “insulting” the “values of women” and defying “public decency”.
In a letter to Iran’s arts and cinema schools, Iran’s Ministry of Culture and Islamic Guidance reportedly said that women are no longer allowed to appear in advertisements, citing “hijab and chastity rules”.
As of the Islamic Revolution of 1979, Ayatollah Ruhollah Khomeini ordered female civil servants to wear chadar which later became mandatory for all women in Iran.
However, over the years, dozens of Iranian women have been detained for protesting the country’s obligatory wearing of the hijab.