Bisleri is on sale! Surprising reason for selling…

The consumer business of the Tata group is huge and is constantly expanding. Preparation for the deal with Bisleri is also a part of this. Ramesh Chauhan, head of leading mineral water brand Bisleri, is considering the deal considering his age and poor health. Tata Group is engaged in expanding its business. Under this, the […]
 


Bisleri is on sale!  Surprising reason for selling…

The consumer business of the Tata group is huge and is constantly expanding. Preparation for the deal with Bisleri is also a part of this. Ramesh Chauhan, head of leading mineral water brand Bisleri, is considering the deal considering his age and poor health. Tata Group is engaged in expanding its business. Under this, the preparation for another big deal is almost complete. Tata Group is going to buy bottled water maker Bisleri and the deal is estimated to be around Rs 100 crore. 6,000 to 7,000 crore rupees can be completed.

This is the preparation of Tata Group

Tata Consumer Products Limited (TCPL), a Tata group company, has an estimated Rs. 6,000-7,000 crores to acquire Bisleri, India’s largest packaged water company. Significantly, Bisleri chief Ramesh Chauhan had also signed deals with his famous soft drink brands Thums Up, Gold Spot and Limca before the deal with this company. He had completed the deals of these companies with Coca-Cola three decades ago.

The current operation will continue for 2 years

After selling Thums Up, Gold Spot and Limca to Coca-Cola, Ramesh Chauhan is now selling his bottled water brand Bisleri to Tata Consumer Products Limited. According to media reports, under the deal, the current management of Bisleri will remain in place for two years. A big reason behind doing such a big work has also come to the fore.

Tata has made offers in the past

Ramesh Chauhan also confirmed during an interview to a TV channel that he is in talks with Tata Group to sell stake in Bisleri. Although other companies are also in the race to buy it, but it has not been disclosed. If the Tata group buys a majority stake in Bisleri International, after the completion of the deal, the Tata group will lead the world’s largest selling bottled drinking water brand.

Let us tell you that recently there was news that Tata Group has proposed to buy stake in Bisleri International. Tata Group seems quite bullish regarding the packaged drinking water business. Tata is taking this step to establish a foothold in the entry-level, mid-segment and premium packaged drinking water categories.

Tata customer owns this brand

Tata Consumer Products Limited operates Starbucks cafes. Apart from this, the company has brands associated with Tetley Tea, Eight O’Clock Coffee, Soulful Cereal, Salt, Beans. At the same time, Tata Group is also involved in the business of bottled water under the Nutrishco brand. Now Tata is going to expand its bottled water business by acquiring Bisleri. The deal will give the Tata group a ready-to-go-to-market network including retail stores, chemist channels, institutional channels, hotels.

Packaged water market is huge in the country

The market for packaged water in the country is more than Rs 20,000 crore. Of these, 60 percent are unorganized. Looking at the history of Bisleri, the first ‘Bisleri Water Plant’ was established in 1965 at Thane, Mumbai. Today, Bisleri’s share in the organized market is around 32 per cent. According to the information given on the website, more than 122 plants of Bisleri are operational. It has a distributor network of over 4,500 with 5,000 trucks across India.