AI Startup Beacon.li Secures $7M Series A from Sorin Investments:

Beacon.li, an AI powered product assistant startup, has raised $7 million in series A funding from Sanjay Nayar’s Sorin Investments. Nayar was the ex CEO of KKR India. With increased user growth, the company is looking to expand its presence globally .

Other investors included Athera Venture Partners, JAFCO Asia, Unicorn India Ventures, as well as angel investors such as CEO Aneesh Reddy, Delhivery CTO Kapil Bharati, and Rapido CEO Aravind Sanka.

The company stated that these funds will be used to further Beacon. li’s automation assistance for business enterprises, expand AI possibilities, and broaden operational scope internationally.

“Prioritizing the customer is no longer a choice as enterprises have to be AI automated. Adoption is hindered by custom complexity and documentation, but businesses will reap the benefits of the fast issuing user-friendly AI transformation,” said Rakesh Vaddadi, Co-Founder, Beacon.li.

Vaddadi claims that the startup's clients report a reduction in support volume by 80% as well as a 4 times increase in user adoption.

Beacon.li’s AI product assistant was developed by Rakesh Vaddadi and Silus Reddy, whose systems “easily embed” themselves into enterprises for automation, query resolution, and documentation creation at real-time. It is now functional with a clientele that covers India and the USA for countries like Darwinbox, Zluri, KekHR and Planful.

“AI agents take charge of the automization of processes, overseeing the entire business operation, and observing how work is done, all in real-time. The global sales of enterprise software stand in the region of $ 250 billion. Beacon.li has a mission to lead the industry as these software structures shift. The need for intelligent enterprise tools is at an all-time high. To cut expenses, improve efficiency, and raise the adoption level of a product, Beacon.li not only addresses a fundamental pain point but also sets a new standard for the AI-powered assistance," he said. Subeer Monga holds the title of Partner in Sorin Investments.

The above statement comes in tandem with the increase in investor activity within the Software as a Service segment in India led by firms investing in businesses with integrated AI functionalities. The recent funding rounds from SuperOps, Whatfix, and Atomik Work lately, are the few sign of a changing investor outlook.