Aroma Mission: Transforming Indian Agriculture and Farmers’ Lives

In a significant development, Dr. N Kalaiselvi, the Director-General of the Council of Scientific and Industrial Research (CSIR), highlighted the substantial increase in farmers’ income due to the government’s ‘Aroma Mission.’ Speaking during the preparations for CSIR’s 82nd Foundation Day celebration, Dr. Kalaiselvi emphasized that CSIR is actively working towards doubling farmers’ income through the Aroma Mission, also known as the ‘Purple Revolution.’

The Aroma Mission Impact

Under the Aroma Mission, farmers have witnessed a remarkable surge in their income, with some experiencing an income increase of up to 2.5 times. This initiative, initially implemented in Jammu and Kashmir, aims to generate rural employment opportunities by promoting the cultivation of aromatic crops. Its primary objectives include boosting entrepreneurship in the production of aromatic oils and related products, reducing the import of essential aromatic oils, and empowering farmers with the necessary knowledge and resources.

One of the remarkable success stories of the Aroma Mission is the exponential increase in the export of lemongrass, an aromatic medicinal plant. Dr. Kalaiselvi revealed that the export of lemongrass has surged by a staggering 600%, bringing significant economic benefits to the farmers. Notably, the mission doesn’t just provide farmers with seeds and saplings but also imparts agricultural knowledge, ensuring a holistic approach to improving their livelihoods.

Extending Support Beyond Laboratories

Dr. Kalaiselvi emphasized that the mission extends its support not only to farmers but also to their families, aiming to educate them about advanced farming techniques. She stated, “We hold the hand of the entire family, and scientists are not confined to laboratories anymore. They visit rice fields, plantations, or any area where crops are grown, even after harvesting, providing farmers with necessary assistance.”

What is the Purple Revolution?

The Purple Revolution, commonly known as the Aroma Mission, has gained rapid momentum in Jammu and Kashmir, particularly in the cultivation of lavender. Lavender, known for its purple blossoms, is the reason behind the mission’s name. Initially, it was cultivated in small patches across Jammu and Kashmir, but the efforts of individuals like Bharat Bhushan from Bhadarwah have transformed lavender farming. Bharat Bhushan, who used to work as a guard in the Ministry of Jal Shakti, heeded CSIR’s advice and began cultivating lavender on a small piece of land. In recent years, his earnings have multiplied significantly. In a recent interview, he stated, “In the first two years alone, my income doubled. But now, what I earn is four times what I made in the last ten years.”

The Purple Revolution is not just a mission; it’s a transformational journey for Indian agriculture and the lives of farmers. Dr. N Kalaiselvi and CSIR are committed to ensuring that this revolution reaches every corner of the country, uplifting the farming community and contributing to the nation’s self-reliance in aromatic crops.

Conclusion

The Aroma Mission, or the Purple Revolution, spearheaded by CSIR under the able leadership of Dr. N Kalaiselvi, is redefining the agricultural landscape of India. With a focus on doubling farmers’ income, reducing aromatic oil imports, and empowering rural entrepreneurs, this mission stands as a shining example of how science and innovation can directly impact the lives of millions. As the Aroma Mission continues to flourish, it promises to be a game-changer for India’s agriculture sector.