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Former Indian cricketer Sachin Tendulkar on Thursday filed a case of cheating with the cyber cell of the Mumbai Crime Branch. In his complaint, Tendulkar has alleged that his name, photo and voice have been used in fake advertisements running on the internet. In this case, the Crime Branch has registered a case under sections 420, 465 and 500 of the IPC.
Following Sachin’s complaint, the cyber cell of Mumbai Police has started an investigation. According to media reports, this complaint was filed by his personal assistant on behalf of Tendulkar. It has been said in the complaint that Sachin’s name, photo and voice have been used in the fake advertisement running on the Internet. Along with this, it was written at the bottom of the advertisement that the product was recommended by Sachin himself. Sachin has given this information through social media.
An official said on Friday that an aide of Tendulkar has lodged a complaint in this regard with the Western Zone Cyber Police Station. The complainant said that he came across an online advertisement of a pharmaceutical company, which claimed that Tendulkar was endorsing its product. He was also informed about a website ‘sachinhealth.in’ which is promoting these products by misusing Tendulkar’s image.
Let us tell you that this is not the first case of misuse of Sachin’s photo. Early last year, a casino called Big Daddy’s in Goa used Sachin’s picture on social media platforms to promote him without his permission. Sachin had also given this information through social media. Although Sachin has not mentioned the name of the casino in his post.