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The World Economic Forum (WEF) has recently released its Travel and Tourism Development Index (TTDI) in which Pakistan has got a very poor ranking. Pakistan’s ranking is 101 in the list of 119 most popular countries in terms of travel and tourism. In this list, India’s neighboring countries Nepal and Bangladesh are ranked 105 and 109 respectively. India’s ranking in the index is 39th and Sri Lanka is at 76th.
Pakistan is classified as a lower-middle-income economy in the Asia-Pacific regional group in the TTDI index. Pakistan’s ranking is also shocking because its performance in previous years has been good. In the year 2022, Pakistan performed very well and moved from 89th to 83rd position.
What is the ranking of Middle East countries?
In the Middle East, the United Arab Emirates (UAE) is at the top with an 18th ranking. After UAE there are countries like Saudi Arabia (41), Qatar (53), and Bahrain (18).
The most popular country in terms of tourism in the TTDI index was America. After America, other countries in the top 10 are Spain, Japan, France, Australia, Germany, Britain, China, Italy and Switzerland.
According to the report, the top 30 countries in the TTDI index together will contribute 75% to the world travel and tourism economy in the year 2022. The top 30 countries have contributed 70% of the growth in the travel and tourism economy between 2020 and 2022. African countries are among the lowest countries in the TTDI index.
How are the rankings of countries decided?
The ranking of the most popular countries for travel and tourism under TTDI has been decided based on their favorable business environment, open travel policies, well-developed transport infrastructure as well and rich natural, and cultural attractions.
The index has been developed in collaboration with the University of Surrey, UK, with support from leading travel and tourism stakeholder organizations, and data partners.
When deciding the ranking of any country in the TTDI index, it is seen how sustainable and comfortable the country makes travel and tourism. Recent reports show that global travel and tourism have largely recovered after COVID-19 and have now even grown far beyond the pre-pandemic levels.
However, WEF also highlighted the challenges the region faces despite the increase in global travel and tourism. The report predicts that in the times to come, the travel and tourism industry will have to bear the brunt of geopolitical tensions, economic uncertainty, and AI (artificial intelligence) challenges.
