Zomato Update: Zomato closed this special service, know why suddenly the company had to take this decision
Zomato Update: Online food delivery company Zomato has discontinued the 10-minute delivery service on its app, which was known as Zomato Jhatpat. The company was facing difficulties in expanding and popularizing this service. Zomato launched a 10-minute food delivery service from Delhi MCR and Bangalore last year.
The company also got success in this service but the development of this service was not happening as expected. The company was facing difficulty in expanding the menu in many areas. The company did not find it a profitable deal. The company was not able to get enough orders even for 10-minute delivery, due to which the company was not able to recover its fixed price.
Zomato is preparing to launch a new product after discontinuing this service. Now the company is focusing on low cost packaged food including combo meals. The new service can start in 7 to 10 days. According to media reports, Zomato will not stop 10-minute delivery, rather it will be rebranded. According to Zomato, Instant is not being discontinued. Now the company is working on a new menu with its partners. And this decision of the company has not affected any person.
Zomato launched a 10-minute food delivery service in March 2022. Then the company’s MD CEO Deepinder Goyal wrote in a blog post that no one in the world has delivered hot and fresh food in 10 minutes on such a large scale and we are excited to start such a service. The service was being offered through Zomato’s Finishing Station, where 20-by-20 based dishes from various restaurants were sold. Zomato has launched five such stations in Delhi NCR. Recently one such station was also opened in Bengaluru.