Toyota Kirloskar Motor launches ‘Hum Hai Hybrid’ campaign, which incorporates self-charging hybrid electric vehicle technology

Toyota has launched the ‘Hum Hain Hybrid’ campaign, which is a major step towards realizing ‘Carbon Neutrality’ by the year 2050. “We have been working on reducing carbon emissions since early 2015,” Toyota said. Toyota took on an environmental challenge consisting of six themes, three of which focused entirely on zero carbon emissions from vehicles. […]
 


Toyota Kirloskar Motor launches ‘Hum Hai Hybrid’ campaign, which incorporates self-charging hybrid electric vehicle technology

Toyota has launched the ‘Hum Hain Hybrid’ campaign, which is a major step towards realizing ‘Carbon Neutrality’ by the year 2050. “We have been working on reducing carbon emissions since early 2015,” Toyota said. Toyota took on an environmental challenge consisting of six themes, three of which focused entirely on zero carbon emissions from vehicles. Toyota Kirloskar Motors has announced the launch of ‘Hum Hai Hybrid’ campaign through a specially designed web video series aimed at accelerating the adoption of electrified vehicles. The initiative aims to raise awareness about the benefits of self-charging hybrid electric vehicles and its potential contribution to the national goal.

The on-going digital campaign on Green Mobility Self Charging Hybrid Electric Vehicles is an effort by Toyota Kirloskar Motor to promote rapid transition towards public electrification across the country.

The ‘Hum Hai Hybrid’ campaign attempts to show that when self-charging hybrid electric vehicles are introduced, the electric motor and engine work together to increase the car’s output output. It can be operated in 60% pure electric mode. It uses dual energy sources. Apart from the petrol engine, there is also an electric motor. Self-charging hybrid electric vehicles do not need to be recharged by plugging in, as the battery recharges the battery through internal combustion engines and regenerative braking. In this way it can run up to 60% on electric mode. The battery has a warranty of eight years or 160,000 kms (whichever is earlier). 3O2 emissions drop by 30-50%, seeing an electric mode drive peak of up to 60%.

Commenting on the ‘We Are Hybrid’ campaign, Atul Sood, Associate Vice President (Sales & Strategic Marketing), TKM said, “Exhibit commitment to TKM. He added that Toyota aims to lead a dynamic society in the future by providing the safest, most eco-friendly and best mode of transportation for people around the world. To achieve this vision, TKM is continuously striving towards Corporate Sustainability initiatives and focusing on accelerating its contribution towards mass electrification with ‘Make in India’. Toyota is taking several steps to realize a realistic, sustainable and practical approach to achieving carbon sustainability, providing collective happiness for all.