Tata Group to Acquire Bisleri: Ramesh Chauhan sold ‘Bisleri International’ to Tata Consumer Products Limited
Nearly three decades after selling soft drink brands Thums Up, Gold Spot and Limca to Coca-Cola, Ramesh Chauhan has sold ‘Bisleri International’ to Tata Consumer Products Limited (TCPL). 7,000 crore in this deal. Economic Times has published a news about this. Chouhan said he does not have a successor to take Bisleri to the next level of expansion.
Ramesh Chauhan’s daughter Jayanti joined Bisleri at the age of 24. He took charge of the Delhi office which he started at the grassroots level. He renovated the factory. In 2011, he took charge of the Mumbai office. Along with developing new products, she was also involved in streamlining the operations of older products. Jayanthi has studied Fashion Styling and Photography from London College of Fashion. Bisleri is the largest packaged water company in India.
As per the agreement, the existing management will remain in place for two years. Ramesh Chauhan further said that Tata Group will take the Bisleri brand forward in a better way. However, selling Bisleri was a painful decision. I love Tata culture and hence chose Tata over other buyers. There are said to be several contenders to buy Bisleri, including Reliance Retail, Nestle and Danone.
In a career spanning 50 years, Chauhan made Bisleri India’s top mineral water brand. Chauhan has also created Vedika, a premium natural mineral water brand. Apart from this, Chauhan is the creator of many brands like Thumsup, Gold Spot, Citra, Maaza and Limca.