Facebook: Facebook is shutting down this special feature from October 1, users cannot take advantage

Facebook Live Shopping: Facebook has announced the closure of this popular feature and users will not be able to use it from October 1. Facebook has announced that it will discontinue its Live Shopping feature from October 1 and focus on Reels, its main app on Instagram and short-form video platform Reels. It’s worth noting […]
 


Facebook: Facebook is shutting down this special feature from October 1, users cannot take advantage

Facebook Live Shopping: Facebook has announced the closure of this popular feature and users will not be able to use it from October 1. Facebook has announced that it will discontinue its Live Shopping feature from October 1 and focus on Reels, its main app on Instagram and short-form video platform Reels. It’s worth noting that users will still be able to use Facebook Live to broadcast live events, but they won’t be able to add product playlists or tag products to their Facebook Live videos.

What is Facebook Live Shopping Feature?

Facebook’s Live Shopping feature allows creators to telecast about products and sell them. The Live feature was first introduced in Thailand in 2018.

What did the company say when announcing the discontinuation of the Live Shopping feature?

 

“Since users prefer to watch short-form videos, we are shifting our focus to reels on Facebook and Instagram,” the company said in a statement. The company also said that if you want to reach and engage with people through video, you can experiment with reel and reel ads on Facebook and Instagram. You can also tag products in the reels on Instagram. Facebook said anyone who has a checkout shop and wants to host a live shopping event on Instagram can do so. If you want to save past live videos, you can download your videos to your Page or Creator Studio, the company said.

Meta focus now on the reels

Meta has surpassed a $1 billion annual revenue run rate from ads on its short video-making platform Reels. Reels have a higher revenue run rate than Facebook/Instagram Stories in the same period after launch. Meta announced that people spend 30 percent more time on the reels.