E-commerce companies will not be able to give fake reviews by paying, new rules will be applicable from November 25

New Delhi: The government has decided to crack down on fake reviews of e-commerce companies doing online business. Such websites showing fake reviews will be phased out. Central Consumer Affairs Secretary Rohit Kumar Singh issued the guidelines (bye-laws) on Monday, saying that they would be effective from November 25. He said that this move of […]
 


E-commerce companies will not be able to give fake reviews by paying, new rules will be applicable from November 25

New Delhi: The government has decided to crack down on fake reviews of e-commerce companies doing online business. Such websites showing fake reviews will be phased out. Central Consumer Affairs Secretary Rohit Kumar Singh issued the guidelines (bye-laws) on Monday, saying that they would be effective from November 25. He said that this move of the government will benefit the companies selling good service and products, while the consumers will be helped in reining in the fraudsters.

Consumer Affairs Secretary Singh said that in view of the increasing number of complaints, a high-level committee has been constituted to prepare guidelines. It was attended by representatives from leading e-commerce companies as well as industry and trade groups. Based on their suggestions, the IS 19000-2022 standard has been prepared under the supervision of BIS. These standards will apply to all online platforms where consumer reviews are displayed. Singh said that it has been seen many times that companies get fake negative reviews for others by paying money to compete with people and get five star ratings for themselves.

Fines can also be imposed on companies doing such activities. However, for now these rules will be voluntary and subject to continuous review. Singh said that BIS will release the certification process in the next 15 days. In this, the compliance of the new rules by the e-commerce companies will be confirmed. E-commerce companies can apply for this certificate in BIS. The person who manages the review in any organization is called the review manager.

rules specifics

  • Which will be published in writing. Transparency of the website will be necessary.
  • The privacy of customers will not be compromised without their consent.
  • Ranking or hiding anything as per your convenience is strictly prohibited.
  • Reviewer must be identified. KYC process has to be implemented.
  • Any action against the rules will be considered as unfair business practice.
  • For negligence or contempt, the Consumer Commission and the Central Consumer Protection Authority can take action.In this case the customers will benefit

    Consumers buy services and products through e-commerce websites. Some companies provide fake reviews and ratings to mislead the customers. Reviews and star ratings are very important on platforms like travel booking. In such a situation, if good reviews and star ratings are not available for substandard products and services, then the common consumer will think better to stay away from it.

India is the first country to set standards for online reviews. Many countries are struggling to deal with the problem of fake reviews. We don’t want to destroy the industry and want to take the standards route. First we will see an increase in voluntary compliance. Even after this, if there is no reduction in fake reviews, then these rules can be implemented.