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Amul To Be Launched In Europe: Amul and Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) MD Jayen Mehta has said that Amul’s milk recently launched in the US has been ‘extremely successful’ and now it is ready to enter the European market. He said that if this happens, it will be a historic moment for the brand. Speaking at the 11th Dr. Verghese Kurien Memorial Lecture on ‘Amul Model: Changing the lives of millions’ organized by private business management institute XLRI here on Saturday, Mehta said, “India is now the world’s largest milk producer and in the coming years, one-third of the world’s total milk production will be in India.
‘Dairy is not just a business’
Mehta said dairy is not just a business, it is a lifeline for rural India. Talking about Amul’s recent launch of milk in the US, Mehta said it has been ‘hugely successful’, and now they are set to enter the European market for the first time.
He said that to remain relevant, Amul focuses on offering protein-rich, organic, and chemical-free products. He appreciated the environment developed by Amul founder Dr. Kurien.
More than 310 lakh liters of milk is collected daily.
“If India can give any gift to the world, it would be the cooperative working system – a gift that Dr. Kurien gave us. His belief in cooperation has given birth to a new revolution in India,” Mehta said.
Mehta said Amul collects over 310 lakh liters of milk daily. With 107 dairy plants across India and over 50 products, Amul supplies 22 billion packs annually, he said.
Amul’s turnover is Rs 80,000 crore.
Mehta claimed that Amul has a turnover of Rs 80,000 crore and is now the strongest dairy and food brand globally, owned by 36 lakh farmers. Addressing the gathering, Nirmala Kurien, daughter of Dr Verghese Kurien, said that more than 50 years ago her father had dreamt that a milk-deficient country could one day become self-sufficient.
He said that today India is the world’s largest milk producer. XLRI Jamshedpur Director Father S George said that Dr. Verghese Kurien’s life was associated with the commitment to bring about change.
