Women entrepreneurs running salons and beauty parlors will get help, NITI Aayog’s WEP joined hands with Urban

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Niti Aayog ‘s Women Entrepreneurship Platform (WEP) has partnered with Urban Company to empower women entrepreneurs. Under this pilot initiative, women entrepreneurs running salons and beauty parlors will be assisted. This information was given in an official statement on Friday. According to the statement, WEP, under its reward-to-reward initiative, has launched the project on a pilot basis to support women MSMEs (micro, small, and medium enterprises) to grow their businesses in the beauty and healthcare sector.

These sectors were identified.

Women entrepreneurs will be provided training on skills, law and compliance, access to finance, market and business development services as well as mentorship and networking. A study by Microwave Consulting identified four major sectors with more than 1,00,000 women MSMEs. These sectors are beauty and health care, textile manufacturing, retail trade, and food and beverages. The statement said that the initiative, launched on a pilot basis, aims to develop a system to promote women-run MSMEs across the country by taking advantage of the experience and learning gained through the program.

Urban Company will lead.

The statement said that Urban Company will lead the program in collaboration with other key parties to identify women working in small enterprises and help them grow their businesses. Niti Aayog established WEP as an ‘aggregator’ platform in 2018. It became a platform working under a public-private partnership in 2022.