Boycott Chinese products, boycott Chinese smartphones, made in India smartphones: Ever since tensions between India and China have increased, the issue of a boycott of other Chinese products, including smartphones, is in the news, especially on social media. Industry experts believe that the anti-Chinese anti-sentiment may last for a few weeks more than that because customers do not have any other options at this time.
Canhalys research director Rushabh Doshi told The Indian Express over the phone that there will be no impact in the short term as customers have to buy phones and most Chinese smartphones are in the market at the moment.
Rushab Doshi said that apart from Samsung, there is hardly any other brand that offers value opportunities in the same price segment as Chinese smartphone companies. Anti-China sentiments are not new to the Indian market.
But despite this, the dominance of Chinese smartphone manufacturers continues. Samsung is the only company in the top five in India that has no affiliation with China. The research firm has highlighted that Xiaomi is the smartphone market leader for a long time.
At the same time, BBK-owned brands such as Vivo, Oppo, and Realme make products with a combined market share of more than 70 percent. Navkendar Singh, research director at IDC India, agrees that customers have no other option than to buy phones from Chinese companies.
He explained his point that from a customer point of view, it is a pure value game and Chinese smartphone companies have been successful in fulfilling it. A top retailer said that anti-China sentiment did not affect Chinese branded phone sales.
Let us know that the top executive of a popular South India based smartphone retail chain said that there has been no decline in Chinese smartphone sales this week. India has recently become the second-largest mobile phone manufacturing country in the world.
There are more than 200 mobile phone manufacturing units in India. Chinese handset manufacturers such as Xiaomi, Vivo, and Oppo have invested in India by setting up distribution channels, manufacturing units, and R&D centers.
Some companies have their own manufacturing units, while some companies hire contract manufacturers to enable smartphones. Calling the boycott of Chinese companies could prove to be a disastrous move as it would collapse the entire smartphone ecosystem and could result in a crisis on thousands of jobs.
Micromax has recently announced that the company is going to launch its new smartphones in the market in the next few days. A source in the retail industry has informed The Indian Express that Micromax has a total of 7 models in the pipeline. This means that seven Micromax handsets can be seen in the coming days.
This Gurugram-based company was once the top mobile phone manufacturer in India, but then Chinese smartphone maker companies brought their smartphones in the budget segment. Navkendar Singh said that I do not expect that Micromax, Intex, and Lava will start making great devices all at once