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Recently, White House officially declared appointing of Indian-Origin Kush Desai as the new Deputy Press Secretary moving the Trump’s administration communications staff forward to the next level. Some of the current or past roles of the nominee are as follows Desai being an ex-journalist he has worked in key positions of Republican communication strategies and has much experience in political messaging and campaign communications.

A Rising Star in Republican Communications

Prior to joining the Trump campaign, Kush Desai worked as Deputy Battleground States and Pennsylvania Communications Director at RNC. As such, he was involved in the messaging strategies of the political focus states, including Pennsylvania where Trump sealed all the seven swing states.

In addition to his experience in culture and public policy, Desai’s accomplishments encompass Deputy Communications Director for the 2024 Republican Nation Convention and Communications Director for the Republican Party of Iowa. That is why his work performed in such a very high-pressure environment made him a popular and reputable figure among Republicans.

Excitement for the New Role

Taking to the microblogging platform X (formerly Twitter), Kush Desai expressed his enthusiasm for his new role, writing:
Personally, ‘I’m back back in the DC groove.’

His appointment indicates the Trump administration’s focus for establishing a strong professional team when planning for new political matters and messaging strategies.

Part of a Growing Communications Team

The latest addition to a rapidly growing team of the White House Office of Communications, which works under Deputy White House Chief of Staff and Cabinet Secretary Taylor Budowich, has been made. Desai will report directly to White House Communications Director Steven Cheung and Press Secretary Karoline Leavitt. Together they are a lively team responsible for the creation and communication of the main messages by the administration on important policy, programmatic and campaign issues.

Indian-American Representation in U.S. Politics

Desai’s appointment also indicate increase of Indian-Americans in American politics and government. These accomplishments of his journalist and communications specialist career stand testament to the important role of the Indian-American communities in governmental service delivery and political policy formation in the United States.

The Road Ahead

Deputy Press Secretary Kush Desai will be responsible for helping to maintain the administration’s relations with the press and media, as well as control the media messages and portrayals of White House priorities. Having worked on battlefield state messaging, it is believed that his input would enhance the administrations communication as it operates in a highly charged political environment.

This appointment is but the latest move towards creating the power team that will realize the vision of the Trump administration to reach out to voters in the country.